![]() ![]() The best times to post on TikTok, as published by the Influencer Marketing Hub, are averages for a global audience. ![]() Here’s what to look at: Where your audience is located So, make friends with your TikTok analytics to look for patterns that’ll tell you when your audience is most likely to engage with your TikTok videos. Well, first of all, “analyze” is the keyword here. What to analyze to find your best time to post on TikTok So, let’s take a look at what those factors are. And when looking at what is the best time to post on TikTok for your brand, you’ll most probably have to analyze and test more factors that pertain to your account, your content, and your audience to find your sweet spot for posting. But they don’t consider the specifics like your industry or your specific audience location, so they’re certainly not entirely universal. ![]() Well, they’re certainly a good starting point and show a general, global tendency. Now, does that mean that you should take these posting times at face value (possibly converting them to your time zone) and just post away? They even have a handy calculator you can use yourself to calculate your best time to post on TikTok. They’ll also need to ensure that they’re using the latest version of TikTok before trying out the feature.Best times to post on TikTok, as calculated by Influencer Marketing Hub Users will be notified when they receive the update. TikTok says the option to film longer videos on the app will roll out to global users over the weeks ahead. (Though it will remain a sponsor for the latter.) The Google-owned video platform recently announced it will host its annual Brandcast advertiser show during the week of the TV Upfronts in May, instead of the digital NewFronts. Snapchat, too, launched a TikTok-like video feature, as has Pinterest.īut as TikTok chases YouTube’s ad dollars, YouTube is focusing on TV ad dollars. Since then, Instagram has rolled out several Reels features that are similar to those on TikTok, such as its duet-like Remix feature. YouTube wasn’t the only social app that’s taken notice of the TikTok threat, as Instagram launched its TikTok clone, Instagram Reels, in 2020. Other popular features include stitches and duets, which allow creators to collaborate with other users’ content. However, hosting short videos isn’t TikTok’s only advantage, as it’s known for its combination of features, including its library of special effects, AR tools and music catalog. YouTube, however, has been threatened enough about TikTok’s growth to launch its own short-form video rival directly in its own app, YouTube Shorts. Today’s announcement makes TikTok even more of a competitor to YouTube, which pulled in $28.8 billion in ad revenue in 2021. Although this works sometimes, it can be frustrating for users to have to scroll through a creator’s feed to find the right video in a series. Prior to the new video length, creators had worked around TikTok limitations by encouraging viewers to follow them for part 2 or more of their video series. The expanded video length will give creators more time and flexibility when filming things like cooking demos, beauty tutorials, educational content, comedic sketches and more. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.” Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” a spokesperson from TikTok said in a statement. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Before that, the limit was 60 seconds after initially expanding from 15 seconds. Previously, TikTok videos could be up to 3 minutes in length following a change in July 2021. The official launch comes as Tiktok has been testing the change over the past several months. TikTok is starting to roll out the ability for users to upload videos up to 10 minutes in length, the company confirmed to TechCrunch.
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